This TVC was supposed to lift the profile of the Cairns Post, and attract new readers. This ad was part of the Cairns Posts strategy that allowed them to become Australia’s Fastest Growing Newspaper during that year.

It’s obviously a fairly heavy composite job, so after I finished the rough cut, I moved on to trying different graphical elements to compliment each member of staff. Paul Smith from Y-Films did a great job of bringing out the staff members personality in his direction, and I really don’t think the TVC would have worked if that sincerity was lost.