Eric Motion Graphics - Film, Animation, Illustration, Design, Creative

Film: Zach Snyder’s “Legend of the Guardians”

Lachlan — Sun, 11 Jul 2010 08:31:41 +0000

Have been a very busy this year working on a bunch of TV commercials, and most recently working with an incredible team at Animal Logic on Zach Snyder’s “Legend of the Guardians”. It looks amazing so far, and is scheduled for a September 2010 international release.

Happy Holidays, from Eric Motion Graphics

Lachlan — Thu, 24 Dec 2009 01:54:38 +0000

Happy Holidays guys. Thanks for all the support in 2009 & we wish you all the best for 2010!
Lachlan

TVC: Which way? Our Way!

Lachlan — Sun, 23 Aug 2009 23:55:25 +0000

"Which way? Our Way! A Strong Community Way"

Client: FNQ Films/Queensland Health
The client needed a full 2D animation for this indigenous health and community campaign. The characters went through several concepts before arriving at our heroes here. The best part is how wholeheartedly communities have embraced this campaign and it's message.

TVC: Leary Builders - Toady

Lee — Wed, 29 Apr 2009 02:30:09 +0000

Client: Leary Builders
A 3D character was required to be concepted, modelled, rigged and animated for this TVC. We took this job from conception through to final delivery, through several iterations of the Character, until "Toady" was finally realised.

Digital Painting: Kara

Lachlan — Thu, 24 May 2007 18:12:38 +0000

This is a digital painting I did a while ago before I got my Wacom. Drawing with a mouse is pretty painful. I definitely want to try another now I'm suited up with a decent tablet.

Pacific Toyota: Starlight

Lachlan — Mon, 21 May 2007 18:04:10 +0000

To put this TVC together, I filmed the motion with a real video camera, motion tracked the footage and then brought this in as the basis for my composite. I then took 20 odd photographs of the details inside the car and composited them into a seamless shot and matched this to the tracking data. From there I animated the Stars plate separately, animated the hand, put together the audio track and tied it all together. It was apparently very successful and well received.

Feature Film: The Underdog’s Tale

Lachlan — Mon, 21 May 2007 11:18:17 +0000

"Meet Eric - part genius, part Casanova, all mongrel. Just a step out of the gutter but fast-talking his way out of trouble. Until the day he meets Louise and falls hard. Now he's got to enlist the help of her feral brother, Dougie, to outsmart rich kid Martin, bikers, bankers, Goths, fetishists and Australia's richest man, a bigger con-man than Eric himself. Everyone loves an Underdog!"

Client: Forgan-Smith Entertainment
Release Date: To be released July 2007
For this project I was required to come up with an engaging intro title sequence and execute it through to completion as well as the end credits. In addition to this I had two SFX shots and had to complete one TVC titled "Extreme Makeover" which was featured in the film. Some of the different elements I worked on are shown in this post.

Extreme Photoshop: Swimsuit

Lachlan — Mon, 21 May 2007 10:23:31 +0000

Mouse Over the image below to see the original.

Retouch - April 2007

Lachlan — Mon, 21 May 2007 03:25:27 +0000

Mouse Over the images below to see the original image.

3D Character: Magdalena

Lachlan — Sun, 29 Apr 2007 18:38:51 +0000

Magdalena
was the center of my attention in the 3D world for a while there.
With the goal to create a realistic CG character from scratch I gave
myself a project that spanned many upgrades
and a large number of months. Unfortunately, because of the CPU intestive
nature of cloth simulation, I never got around to clothing this character, so scroll no further if you are offended by, or have never before
seen a nipple.


Polygon modelling: I was very careful to create ‘loops’ of mesh around the eyes, mouth etc, and maintain a clean "quad" mesh. This has allowed for clean deformations and realistic animations in the final rigged & blendshaped model.

Skin
Shader: The skin shader has proved to be one of the most difficult
tasks in this project. Once the basic texture map was painted I used a
combination of techniques to achieve a realistic skin appearance. Because
of its slightly translucent quality I used a sub surface scattering base,
mixed with a custom light angle dependent shader, allowing shadow sections
to be slightly redder. The red helps to simulate the appearance of light
traveling through the skin to illuminate that which is not lit
directly (thus simulating sub surface scattering). This combined technique
also helped to cut down render times without compromising on realism.

Further
Skin Shader work: A separate SSS solution was used for the face
and the fingers, as you are dealing with thin layers of skin that are
far more succeptable to sub surface scattering. (ever shone a torch through
your fingers or into your mouth? Cmon I know you have!)
Specular highlights were added using a basic additive only layer, eliminating
the need for a bump map (which is really quite a crude shader for "instant
gratification" IMHO)


Blend Shapes: So far over 20 Blend shapes have been modeled, allowing a range and combination of emotions as well as phonemes.

Rigging:
This is a rough guide to the rigging process. This has been almost as
much work as the skin shader, but has yielded some very satisfying results.
When areas you plan for at the modeling stage deform beautifully you
get a scary, geeky satisfaction from it. Once everything is set up correctly
and dynamically, simply moving a leg causes the fatty areas of the calf
squash when it collides, or moving will make fatty areas on the body and
the face move realistically. There is a small amount of animation of this
in the showreel, but as a single frame can
take up to 12 hours to render I’ve yet to output any animations at full
quality.


Magdalena ©2005

Smithfield: Grow and Grow

Lachlan — Wed, 21 Feb 2007 17:58:35 +0000

TVC to alert customers to the new opening of Smithfield Centre.

Stockland: Money for Masterminds

Lachlan — Wed, 21 Feb 2007 17:56:31 +0000

This was a commercial done for the Stocklands Money for Masterminds campaign.

Value Homes TVC

Lachlan — Thu, 01 Feb 2007 17:53:57 +0000

A hammy commercial done for Value Homes.

Cairns Post: Corporate

Lachlan — Sun, 21 Jan 2007 18:19:53 +0000

This TVC was supposed to lift the profile of the Cairns Post, and attract new readers. This ad was part of the Cairns Posts strategy that allowed them to become Australia's Fastest Growing Newspaper during that year.

It's obviously a fairly heavy composite job, so after I finished the rough cut, I moved on to trying different graphical elements to compliment each member of staff. Paul Smith from Y-Films did a great job of bringing out the staff members personality in his direction, and I really don't think the TVC would have worked if that sincerity was lost.

Realtor - “Monopoly”

Lachlan — Tue, 29 Aug 2006 07:08:07 +0000

Another News Ltd Job here, this time for the "Realtor" Real estate Magazine. Despite numerous changes to distance the appearance from that of Parker Brothers' Trademarks, the spot still ended up being quite striking.

This was done for Y Films.

Cairns Sun

Lachlan — Tue, 29 Aug 2006 07:03:44 +0000

The Sun revisted their paper's design, and needed to launch the new image with some impact. The commercial successfully took the Queensland Media Awards 2006's Award for "Best Special Effects".

Other awards won included "Best Editing/Production Technique" and I was involved in the campaign which took home the Bob Hale Award: "Best Campaign". I will post these TVCs in the coming days.
This commercial was done for Y Films.

Cairns Post - Shares Game

Lachlan — Tue, 29 Aug 2006 06:26:59 +0000

The client had a minimal budget, but needed an eyecatching spot to maximise the response to the promotion.

This was done for Y Films.

Extreme Photoshop: Fountain of Youth

Lachlan — Mon, 21 Aug 2006 10:20:24 +0000

Mouse Over the image below to see the original. Here’s how I did it

Stockland: Movie Offer

Lachlan — Wed, 02 Aug 2006 18:23:50 +0000

Stockland - Movie Offer. This is a simple clean retail TVC which had the desired effect.

4CA FM: Secret Sound

Lachlan — Wed, 26 Jul 2006 18:29:00 +0000

TVC for 4CA's Secret Sound Promotion.
Client: Mak Advertising

Low Cost Brokerage: Flat Rate

Lachlan — Thu, 06 Jul 2006 18:06:24 +0000

Low Cost Brokerage: Flat Rate 15" TVC

Low Cost Brokerage: Crushed Commission

Lachlan — Wed, 21 Jun 2006 18:07:45 +0000

Low Cost Brokerage: Crushed Commission

Pacific Toyota “A-B”

Lachlan — Thu, 15 Jun 2006 11:43:59 +0000

This is a simple execution of a simple idea. Unfortunately the client required we include a picture of the car lot. I think people should just accept that used car lots have the aesthetic value of a bucket of chewed moths. Hopefully the rest of the spot rises above it.

This was done for FNQ Film Company.

Books Alive: PreComp/PostComp Comparison

Lachlan — Wed, 14 Jun 2006 18:21:56 +0000

This is the Post-Comp/Pre-Comp Comparison shot for Books Alive. We shot it using a green/yellow book with tracking markers. This was because the book he was supposed to be reading wasn't finished being written at the time of shooting. After shooting, I began the laborious task of tracking the shots and attempting to overlay mockup artwork onto the shots (which were later replaced once I had the final artwork).

The book animation is also a vast improvement over the original animatic proof.

Books Alive

Lachlan — Tue, 13 Jun 2006 01:15:47 +0000

Books Alive is an upcoming national TVC sponsored by the Australian Government. At the time of shooting, the featured book was yet to be written, so we decided to film the book with a green matte board with a few markers on it. Once the final artwork was completed, I began the arduous task of replacing the cover artwork & painting in the shadows etc.

The page turn animation was also done in advance of recieving the final artwork, but thankfully all the pieces managed to fall together seamlessly.

This was done for FNQ Film Company.

Allans Tiles: Paved with Gold

Lachlan — Tue, 06 Jun 2006 18:25:18 +0000

Pythonesque TVC for Allan's Tiles.

Tjapukai Cultural Park

Lachlan — Mon, 05 Jun 2006 07:19:24 +0000

An image TVC for Tjapukai Cultural Park in Far North Queensland. The national award winning tourist attraction sought to address Australians who had not yet seen the cultural park. This was done for FNQ Film Company

Red’s Salon & Spa

Lachlan — Thu, 01 Jun 2006 15:08:38 +0000

One of a Series of Image TVCs done for Reds Salon & Spa. We'd shot over an hour of footage of Lee Cohen talking about his award winning salon and managed to distill it down to 4 key spots to make up the series.

The world welcomes ‘eric’!

Lachlan — Thu, 01 Jun 2006 11:16:08 +0000

Eric Motion Graphics is a Motion Graphics & Post Production House available for Advertising, Motion Graphics, Animation (2D/3D), Illustration & Creative.

Lachlan Phillips is a motion graphics artist, illustrator and animator. He has worked in the Film and TV industry for 10 years, and runs Eric Motion Graphics

You might also be interested in checking out Eric’s Sister Site, Online Comic - Rich Gentlemen Hide.

TwentyFour: Image

Lachlan — Fri, 12 May 2006 18:26:38 +0000

Image TVC for Clothing store TwentyFour.

Westcourt Plaza - Easter

Lachlan — Wed, 15 Mar 2006 17:48:57 +0000

An Easter Commercial for Westcourt Plaza.

James Cook University: Midterm Enrolment

Lachlan — Tue, 21 Feb 2006 18:16:02 +0000

This TVC for James Cook University was successful at raising the mid-term enrolments well and truly past the goals. Aside from that, I think it looks quite nice too :)

Mantova: Corporate

Lachlan — Sat, 21 Jan 2006 18:18:28 +0000

TVC for the Mantova Development.

Kennedy’s Retravision: 75th Birthday Sale

Lachlan — Sat, 21 Jan 2006 18:11:06 +0000

Kennedy's Retravision TVC for their 75th Birthday Sale. This commercial was a resounding success.

James Cook University: OP8

Lachlan — Thu, 05 Jan 2006 18:12:55 +0000

This is a similar story to the Cairns Post Image TVC. The year that this ran was (by far) the highest enrolment in the University's history. Of course there are many factors that determine these things, but that was the purpose of this TVC - to raise the University's profile and make the other factors more evident to potential students... In that capacity it was extremely successful.

Kennedy’s Retravision: Free Meat Tray

Lachlan — Mon, 02 Jan 2006 18:09:33 +0000

Kennedy's Retravision - Free Meat Tray with every fridge purchase.