http://eric.net.au Eric Motion Graphics is a Motion Graphics & Post Production House available for Advertising, Motion Graphics, Animation (2D/3D), Illustration & Creative. Current key members include Founder Lachlan Phillips, and Lead Animator, Lee Brenton. Thu, 19 Aug 2010 15:13:10 +0000 http://backend.userland.com/rss092 en Have been a very busy this year working on a bunch of TV commercials, and most recently working with an incredible team at Animal Logic on Zach Snyder's "Legend of the Guardians". It looks amazing so far, and is scheduled for a September 2010 international release. http://eric.net.au/?p=60 Happy Holidays guys. Thanks for all the support in 2009 & we wish you all the best for 2010! Lachlan :) http://eric.net.au/?p=59 [flv:WWoW.flv 700 435] http://eric.net.au/?p=54 [flv:Toady.flv 700 435] http://eric.net.au/?p=55 http://eric.net.au/?p=52 [flv:Pacific%20Starlight%2015%20web.flv 512 303] To put this 15" TVC together, I filmed the motion with a real video camera, motion tracked the footage and then brought this in as the basis for my composite. I then took 20 odd photographs of the details inside the car and composited them into a seamless ... http://eric.net.au/?p=37 [flv:Underdogedit2.flv 512 330] http://eric.net.au/?p=32 Mouse Over the image below to see the original. http://eric.net.au/?p=31 Mouse Over the images below to see the original image. http://eric.net.au/?p=29 Magdalena was the center of my attention in the 3D world for a while there. With the goal to create a realistic CG character from scratch I gave ... http://eric.net.au/?p=53 [flv:Smithfield%20Grow%20Web.flv 512 380] TVC to alert customers to the new opening of Smithfield Centre. http://eric.net.au/?p=36 [flv:Stockland%20Chalk%20WEB.flv 512 380] This was a commercial done for the Stocklands Money for Masterminds campaign. http://eric.net.au/?p=35 [flv:Value%20Homes%20Web.flv 512 303] A hammy commercial done for Value Homes. http://eric.net.au/?p=34 [flv:CairnsPostImage1Web.flv 512 303] This TVC was supposed to lift the profile of the Cairns Post, and attract new readers. This ad was part of the Cairns Posts strategy that allowed them to become Australia's Fastest Growing Newspaper during that year. It's obviously a fairly heavy composite job, so after I finished the ... http://eric.net.au/?p=46 [flv:MonopolyWEB2.flv 512 303] Another News Ltd Job here, this time for the "Realtor" Real estate Magazine. Despite numerous changes to distance the appearance from that of Parker Brothers' Trademarks, the spot still ended up being quite striking. This was done for Y Films. http://eric.net.au/?p=28 [flv:Cairns%20Sun%20Web.flv 512 303] The Sun revisted their paper's design, and needed to launch the new image with some impact. This was done for Y Films. http://eric.net.au/?p=27 [flv:sharesgameweb.flv 512 303] The client had a minimal budget, but needed an eyecatching spot to maximise the response to the promotion. This was done for Y Films. http://eric.net.au/?p=26 Mouse Over the image below to see the original. Here's how I did it http://eric.net.au/?p=30 [flv:BAT20175_web.flv 480 380] Stockland - Movie Offer. This is a simple clean retail TVC which had the desired effect. http://eric.net.au/?p=48 [flv:4ca.flv 512 303] TVC for 4CA's Secret Sound Promotion. Client: Mak Advertising http://eric.net.au/?p=51 [flv:Low%20Cost%202%20WEB.flv 512 380] Low Cost Brokerage: Flat Rate 15" TVC http://eric.net.au/?p=38 [flv:Low%20Cost%201%20WEB.flv 512 303] Low Cost Brokerage: Crushed Commission http://eric.net.au/?p=39 [flv:PAC18389%20QT.flv 512 303] This is a simple execution of a simple idea. Unfortunately the client required we include a picture of the car lot. I think people should just accept that used car lots have the aesthetic value of a bucket of chewed moths. Hopefully the rest of the spot ... http://eric.net.au/?p=24 [flv:books%20alive%20comp%20split%20web.flv 512 303] This is the Post-Comp/Pre-Comp Comparison shot for Books Alive. We shot it using a green/yellow book with tracking markers. This was because the book he was supposed to be reading wasn't finished being written at the time of shooting. After shooting, I began the laborious task of tracking ... http://eric.net.au/?p=47 [flv:books%20alive%2030%20qt.flv 512 303] Books Alive is an upcoming national TVC sponsored by the Australian Government. At the time of shooting, the featured book was yet to be written, so we decided to film the book with a green matte board with a few markers on it. Once the final artwork was ... http://eric.net.au/?p=21 [flv:allansgod.flv 512 303] Pythonesque TVC for Allan's Tiles. http://eric.net.au/?p=49 [flv:tjapukai%20image%20qt.flv 300 255] An image TVC for Tjapukai Cultural Park in Far North Queensland. The national award winning tourist attraction sought to address Australians who had not yet seen the cultural park. This was done for FNQ Film Company http://eric.net.au/?p=20 [flv:reds%20hair%20qt.flv 420 255] One of a series of image TVCs for Red's Hair & Salon. http://eric.net.au/?p=16 Eric Motion Graphics is a Motion Graphics & Post Production House available for Advertising, Motion Graphics, Animation (2D/3D), Illustration & Creative. Lachlan Phillips is a motion graphics artist, illustrator and animator. He has worked in the Film and TV industry for 10 years, and runs Eric Motion Graphics You might also be ... http://eric.net.au/?p=12 [flv:24c.flv 512 303] Image TVC for Clothing store TwentyFour. http://eric.net.au/?p=50 [flv:WP19901.flv 512 303] An Easter Commercial for Westcourt Plaza. http://eric.net.au/?p=33 [flv:JCU22640.flv 512 380] This TVC for James Cook University was successful at raising the mid-term enrolments well and truly past the goals. Aside from that, I think it looks quite nice too :) http://eric.net.au/?p=43 [flv:EM001.flv 512 380] TVC for the Mantova Development. http://eric.net.au/?p=45 [flv:kennedys%2075.flv 512 380] Kennedy's Retravision TVC for their 75th Birthday Sale. This commercial was a resounding success. http://eric.net.au/?p=41 [flv:JCU%20OP8.flv 512 380] This is a similar story to the Cairns Post Image TVC. The year that this ran was (by far) the highest enrolment in the University's history. Of course there are many factors that determine these things, but that was the purpose of this TVC - to raise the ... http://eric.net.au/?p=42 [flv:kennedys%20meat%20tray.flv 512 380] Kennedy's Retravision - Free Meat Tray with every fridge purchase. http://eric.net.au/?p=40