Happy Holidays guys. Thanks for all the support in 2009 & we wish you all the best for 2010!
Lachlan
Happy Holidays, from Eric Motion Graphics
TVC: Which way? Our Way!
“Which way? Our Way! A Strong Community Way”
Client: FNQ Films/Queensland Health
The client needed a full 2D animation for this indigenous health and community campaign. The characters went through several concepts before arriving at our heroes here. The best part is how wholeheartedly communities have embraced this campaign and it’s message.
Cairns Post: Corporate
This TVC was supposed to lift the profile of the Cairns Post, and attract new readers. This ad was part of the Cairns Posts strategy that allowed them to become Australia’s Fastest Growing Newspaper during that year.
It’s obviously a fairly heavy composite job, so after I finished the rough cut, I moved on to trying different graphical elements to compliment each member of staff. Paul Smith from Y-Films did a great job of bringing out the staff members personality in his direction, and I really don’t think the TVC would have worked if that sincerity was lost.





