To put this TVC together, I filmed the motion with a real video camera, motion tracked the footage and then brought this in as the basis for my composite. I then took 20 odd photographs of the details inside the car and composited them into a seamless shot and matched this to the tracking data. From there I animated the Stars plate separately, animated the hand, put together the audio track and tied it all together. It was apparently very successful and well received.

“Meet Eric - part genius, part Casanova, all mongrel. Just a step out of the gutter but fast-talking his way out of trouble. Until the day he meets Louise and falls hard. Now he’s got to enlist the help of her feral brother, Dougie, to outsmart rich kid Martin, bikers, bankers, Goths, fetishists and Australia’s richest man, a bigger con-man than Eric himself. Everyone loves an Underdog!”

Client: Forgan-Smith Entertainment
Release Date: To be released July 2007
For this project I was required to come up with an engaging intro title sequence and execute it through to completion as well as the end credits. In addition to this I had two SFX shots and had to complete one TVC titled “Extreme Makeover” which was featured in the film. Some of the different elements I worked on are shown in this post.

TVC to alert customers to the new opening of Smithfield Centre.

This was a commercial done for the Stocklands Money for Masterminds campaign.

This TVC was supposed to lift the profile of the Cairns Post, and attract new readers. This ad was part of the Cairns Posts strategy that allowed them to become Australia’s Fastest Growing Newspaper during that year.

It’s obviously a fairly heavy composite job, so after I finished the rough cut, I moved on to trying different graphical elements to compliment each member of staff. Paul Smith from Y-Films did a great job of bringing out the staff members personality in his direction, and I really don’t think the TVC would have worked if that sincerity was lost.

Stockland - Movie Offer. This is a simple clean retail TVC which had the desired effect.

TVC for 4CA’s Secret Sound Promotion.
Client: Mak Advertising

This is the Post-Comp/Pre-Comp Comparison shot for Books Alive. We shot it using a green/yellow book with tracking markers. This was because the book he was supposed to be reading wasn’t finished being written at the time of shooting. After shooting, I began the laborious task of tracking the shots and attempting to overlay mockup artwork onto the shots (which were later replaced once I had the final artwork).

The book animation is also a vast improvement over the original animatic proof.

Books Alive is an upcoming national TVC sponsored by the Australian Government.

At the time of shooting, the featured book was yet to be written, so we decided to film the book with a green matte board with a few markers on it. Once the final artwork was completed, I began the arduous task of replacing the cover artwork & painting in the shadows etc.

The page turn animation was also done in advance of recieving the final artwork, but thankfully all the pieces managed to fall together seamlessly.

This was done for FNQ Film Company.

Pythonesque TVC for Allan’s Tiles.

Image TVC for Clothing store TwentyFour.

This TVC for James Cook University was successful at raising the mid-term enrolments well and truly past the goals. Aside from that, I think it looks quite nice too

TVC for the Mantova Development.

Kennedy’s Retravision TVC for their 75th Birthday Sale. This commercial was a resounding success.

This is a similar story to the Cairns Post Image TVC. The year that this ran was (by far) the highest enrolment in the University’s history. Of course there are many factors that determine these things, but that was the purpose of this TVC - to raise the University’s profile and make the other factors more evident to potential students… In that capacity it was extremely successful.

Kennedy’s Retravision - Free Meat Tray with every fridge purchase.