To put this TVC together, I filmed the motion with a real video camera, motion tracked the footage and then brought this in as the basis for my composite. I then took 20 odd photographs of the details inside the car and composited them into a seamless shot and matched this to the tracking data. From there I animated the Stars plate separately, animated the hand, put together the audio track and tied it all together. It was apparently very successful and well received.

TVC to alert customers to the new opening of Smithfield Centre.

This TVC was supposed to lift the profile of the Cairns Post, and attract new readers. This ad was part of the Cairns Posts strategy that allowed them to become Australia’s Fastest Growing Newspaper during that year.

It’s obviously a fairly heavy composite job, so after I finished the rough cut, I moved on to trying different graphical elements to compliment each member of staff. Paul Smith from Y-Films did a great job of bringing out the staff members personality in his direction, and I really don’t think the TVC would have worked if that sincerity was lost.

Image TVC for Clothing store TwentyFour.

This TVC for James Cook University was successful at raising the mid-term enrolments well and truly past the goals. Aside from that, I think it looks quite nice too

TVC for the Mantova Development.

This is a similar story to the Cairns Post Image TVC. The year that this ran was (by far) the highest enrolment in the University’s history. Of course there are many factors that determine these things, but that was the purpose of this TVC - to raise the University’s profile and make the other factors more evident to potential students… In that capacity it was extremely successful.