Eric Motion Graphics - Film, Animation, Illustration, Design, Creative
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TVC: Leary Builders - Toady

Client: Leary Builders
A 3D character was required to be concepted, modelled, rigged and animated for this TVC. We took this job from conception through to final delivery, through several iterations of the Character, until “Toady” was finally realised.

Digital Painting: Kara

Digital Painting - KaraThis is a digital painting I did a while ago before I got my Wacom. Drawing with a mouse is pretty painful. I definitely want to try another now I’m suited up with a decent tablet.

Pacific Toyota: Starlight

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To put this TVC together, I filmed the motion with a real video camera, motion tracked the footage and then brought this in as the basis for my composite. I then took 20 odd photographs of the details inside the car and composited them into a seamless shot and matched this to the tracking data. From there I animated the Stars plate separately, animated the hand, put together the audio track and tied it all together. It was apparently very successful and well received.

Feature Film: The Underdog’s Tale

“Meet Eric - part genius, part Casanova, all mongrel. Just a step out of the gutter but fast-talking his way out of trouble. Until the day he meets Louise and falls hard. Now he’s got to enlist the help of her feral brother, Dougie, to outsmart rich kid Martin, bikers, bankers, Goths, fetishists and Australia’s richest man, a bigger con-man than Eric himself. Everyone loves an Underdog!”

Client: Forgan-Smith Entertainment
Release Date: To be released July 2007
For this project I was required to come up with an engaging intro title sequence and execute it through to completion as well as the end credits. In addition to this I had two SFX shots and had to complete one TVC titled “Extreme Makeover” which was featured in the film. Some of the different elements I worked on are shown in this post.

Extreme Photoshop: Swimsuit

This is another “extreme photoshop retouch” job. Here I’ve taken a photograph if a fairly average woman and (hopefully) turned her into someone desirable.

Retouch - April 2007

This is a collection of Photoshop Photo Retouching I’ve done for various reasons and clients. Mouse over the images to see the originals.

3D Character: Magdalena

3D Character - Magdalena
This was a project I was working on a few years ago in order to teach myself Maya. I reached the limits of what I could do on my computer at the time, so the hair is pretty rudimentary, and the cloth simulation is non existent. (hence this link is possibly not safe for work)

Smithfield: Grow and Grow

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TVC to alert customers to the new opening of Smithfield Centre.

Stockland: Money for Masterminds

Stockland Chalk TVC
This was a commercial done for the Stocklands Money for Masterminds campaign.

Value Homes TVC

Value Homes
A hammy commercial done for Value Homes.

Cairns Post: Corporate

Cairns Post Corporate Image

This TVC was supposed to lift the profile of the Cairns Post, and attract new readers. It did. There are obviously other factors at play, but for the duration that this campaign was running, The Cairns Post was Australia’s Fastest Growing Newspaper.

It’s obviously a fairly heavy composite job, so after I finished the rough cut, I moved on to trying different graphical elements to compliment each member of staff. Paul Smith from Y-Films did an amazing job of extracting the staff members personality while filming, and I really don’t think the TVC would have worked if that sincerity was lost.

Realtor - “Monopoly”

Realtor
Another News Ltd Job here, this time for the “Realtor” Real estate Magazine. Despite numerous changes to distance the appearance from that of Parker Brothers’ Trademarks, the spot still ended up being quite striking.

This was done for Y Films.

Cairns Sun

Shares Game

Best Special Effects Winner

The Sun revisted their paper’s design, and needed to launch the new image with some impact. The commercial successfully took the Queensland Media Awards 2006’s Award for “Best Special Effects”.

Other awards won included “Best Editing/Production Technique” and I was involved in the campaign which took home the Bob Hale Award: “Best Campaign”. I will post these TVCs in the coming days.
This commercial was done for Y Films.

Cairns Post - Shares Game

Shares Game
The client had a minimal budget, but needed an eyecatching spot to maximise the response to the promotion.

This was done for Y Films.

Extreme Photoshop: Fountain of Youth

Here I take a photograph of an aged woman and restore her to her former glory. After i’m finished, she’s ready to strut the catwalks of Uganda and snort cocaine with Pete Doherty.

Stockland: Movie Offer

Stockland Bathurst
Stockland - Movie Offer. This is a simple clean retail TVC which had the desired effect.

4CA FM: Secret Sound

4CA's Secret Sound

TVC for 4CA’s Secret Sound Promotion.
Client: Mak Advertising

Low Cost Brokerage: Flat Rate

Low Cost Brokerage
Low Cost Brokerage: Flat Rate 15″ TVC

Low Cost Brokerage: Crushed Commission

Low Cost Brokerage
Low Cost Brokerage: Crushed Commission

Pacific Toyota “A-B”

Books AliveThis is a simple execution of a simple idea. Unfortunately the client required we include a picture of the car lot. I think people should just accept that used car lots have the aesthetic value of a bucket of chewed moths. Hopefully the rest of the spot rises above it.

This was done for FNQ Film Company.

Books Alive: PreComp/PostComp Comparison

Books Alive PreComp/PostComp

This is the Post-Comp/Pre-Comp Comparison shot for Books Alive. We shot it using a green/yellow book with tracking markers. This was because the book he was supposed to be reading wasn’t finished being written at the time of shooting. After shooting, I began the laborious task of tracking the shots and attempting to overlay mockup artwork onto the shots (which were later replaced once I had the final artwork).

The book animation is also a vast improvement over the original animatic proof.

Books Alive

Books Alive is an upcoming national TVC sponsored by the Australian Government.
Books Alive
At the time of shooting, the featured book was yet to be written, so we decided to film the book with a green matte board with a few markers on it. Once the final artwork was completed, I began the arduous task of replacing the cover artwork & painting in the shadows etc.

The page turn animation was also done in advance of recieving the final artwork, but thankfully all the pieces managed to fall together seamlessly.

This was done for FNQ Film Company.

Allans Tiles: Paved with Gold

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Pythonesque TVC for Allan’s Tiles.

Tjapukai Cultural Park

Reds Salon & Spa
An image TVC for Tjapukai Cultural Park in Far North Queensland. The national award winning tourist attraction sought to address Australians who had not yet seen the cultural park. This was done for FNQ Film Company

Red’s Salon & Spa

Reds Salon & Spa
One of a Series of Image TVCs done for Reds Salon & Spa. We’d shot over an hour of footage of Lee Cohen talking about his award winning salon and managed to distill it down to 4 key spots to make up the series.

TwentyFour: Image

TwentyFour Image
Image TVC for Clothing store TwentyFour.

Westcourt Plaza - Easter

Easter
An Easter Commercial for Westcourt Plaza.

Harris Brothers: 20% off Storewide Sale

Harris Brothers
This was a particularly effective retail campaign. Every time we ran this the store was inundated. It’s good simple creative with a clean execution and, as the client would say, “worked its butt off”.

James Cook University: Midterm Enrolment

JCU Mid Term Enrolment
This TVC for James Cook University was successful at raising the mid-term enrolments well and truly past the goals. Aside from that, I think it looks quite nice too :)

Mantova: Corporate

Mantova
TVC for the Mantova Development.

Kennedy’s Retravision: 75th Birthday Sale

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Kennedy’s Retravision TVC for their 75th Birthday Sale. This commercial was a resounding success.

James Cook University: OP8

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This is a similar story to the Cairns Post Image TVC. The year that this ran was (by far) the highest enrolment in the University’s history. Of course there are many factors that determine these things, but that was the purpose of this TVC - to raise the University’s profile and make the other factors more evident to potential students… In that capacity it was extremely successful.

Kennedy’s Retravision: Free Meat Tray

Free Meat Tray
Kennedy’s Retravision - Free Meat Tray with every fridge purchase.