Client: FNQ Films/Queensland Health
The client needed a full 2D animation for this indigenous health and community campaign. The characters went through several concepts before arriving at our heroes here. The best part is how wholeheartedly communities have embraced this campaign and it’s message.
Client: Leary Builders
A 3D character was required to be concepted, modelled, rigged and animated for this TVC. We took this job from conception through to final delivery, through several iterations of the Character, until “Toady” was finally realised.
This is a digital painting I did a while ago before I got my Wacom. Drawing with a mouse is pretty painful. I definitely want to try another now I’m suited up with a decent tablet.
To put this TVC together, I filmed the motion with a real video camera, motion tracked the footage and then brought this in as the basis for my composite. I then took 20 odd photographs of the details inside the car and composited them into a seamless shot and matched this to the tracking data. From there I animated the Stars plate separately, animated the hand, put together the audio track and tied it all together. It was apparently very successful and well received.
“Meet Eric - part genius, part Casanova, all mongrel. Just a step out of the gutter but fast-talking his way out of trouble. Until the day he meets Louise and falls hard. Now he’s got to enlist the help of her feral brother, Dougie, to outsmart rich kid Martin, bikers, bankers, Goths, fetishists and Australia’s richest man, a bigger con-man than Eric himself. Everyone loves an Underdog!”
Client: Forgan-Smith Entertainment Release Date: To be released July 2007
For this project I was required to come up with an engaging intro title sequence and execute it through to completion as well as the end credits. In addition to this I had two SFX shots and had to complete one TVC titled “Extreme Makeover” which was featured in the film. Some of the different elements I worked on are shown in this post.
This is another “extreme photoshop retouch” job. Here I’ve taken a photograph if a fairly average woman and (hopefully) turned her into someone desirable.
This was a project I was working on a few years ago in order to teach myself Maya. I reached the limits of what I could do on my computer at the time, so the hair is pretty rudimentary, and the cloth simulation is non existent. (hence this link is possibly not safe for work)
This TVC was supposed to lift the profile of the Cairns Post, and attract new readers. This ad was part of the Cairns Posts strategy that allowed them to become Australia’s Fastest Growing Newspaper during that year.
It’s obviously a fairly heavy composite job, so after I finished the rough cut, I moved on to trying different graphical elements to compliment each member of staff. Paul Smith from Y-Films did a great job of bringing out the staff members personality in his direction, and I really don’t think the TVC would have worked if that sincerity was lost.
Another News Ltd Job here, this time for the “Realtor” Real estate Magazine. Despite numerous changes to distance the appearance from that of Parker Brothers’ Trademarks, the spot still ended up being quite striking.
The Sun revisted their paper’s design, and needed to launch the new image with some impact. The commercial successfully took the Queensland Media Awards 2006’s Award for “Best Special Effects”.
Other awards won included “Best Editing/Production Technique” and I was involved in the campaign which took home the Bob Hale Award: “Best Campaign”. I will post these TVCs in the coming days.
This commercial was done for Y Films.
Here I take a photograph of an aged woman and restore her to her former glory. After i’m finished, she’s ready to strut the catwalks of Uganda and snort cocaine with Pete Doherty.
This is a simple execution of a simple idea. Unfortunately the client required we include a picture of the car lot. I think people should just accept that used car lots have the aesthetic value of a bucket of chewed moths. Hopefully the rest of the spot rises above it.
This is the Post-Comp/Pre-Comp Comparison shot for Books Alive. We shot it using a green/yellow book with tracking markers. This was because the book he was supposed to be reading wasn’t finished being written at the time of shooting. After shooting, I began the laborious task of tracking the shots and attempting to overlay mockup artwork onto the shots (which were later replaced once I had the final artwork).
The book animation is also a vast improvement over the original animatic proof.
Books Alive is an upcoming national TVC sponsored by the Australian Government.
At the time of shooting, the featured book was yet to be written, so we decided to film the book with a green matte board with a few markers on it. Once the final artwork was completed, I began the arduous task of replacing the cover artwork & painting in the shadows etc.
The page turn animation was also done in advance of recieving the final artwork, but thankfully all the pieces managed to fall together seamlessly.
An image TVC for Tjapukai Cultural Park in Far North Queensland. The national award winning tourist attraction sought to address Australians who had not yet seen the cultural park. This was done for FNQ Film Company
One of a Series of Image TVCs done for Reds Salon & Spa. We’d shot over an hour of footage of Lee Cohen talking about his award winning salon and managed to distill it down to 4 key spots to make up the series.
This TVC for James Cook University was successful at raising the mid-term enrolments well and truly past the goals. Aside from that, I think it looks quite nice too
This is a similar story to the Cairns Post Image TVC. The year that this ran was (by far) the highest enrolment in the University’s history. Of course there are many factors that determine these things, but that was the purpose of this TVC - to raise the University’s profile and make the other factors more evident to potential students… In that capacity it was extremely successful.
Eric Motion Graphics is a Motion Graphics & Post Production House available for Advertising, Motion Graphics, Animation (2D/3D), Illustration & Creative.
Lachlan Phillips is a motion graphics artist, illustrator and animator. He has worked in the Film and TV industry for 10 years, and runs Eric Motion Graphics
Eric Motion Graphics is a Motion Graphics & Post Production House available for Advertising, Motion Graphics, Animation (2D/3D), Illustration & Creative. Current key members include Founder Lachlan Phillips, and Chief Animator, Lee Brenton.